What Life can teach you About BRANDING?
Branding is like Living, things that help you stay on top of your game in life could be applied to building a reputable brand.
Yes, I said that……. I know it’s surprising, stay with me and ill tell you all about it.
Branding is practically relatable to life because it speaks to image appearance and perception.
Everyone is always conscious of how they are seen heard or perceived, that’s why we want to always be up to date on dressings, gadgets, and lots more because of our perceived pressure to be seen in a certain way.
So now that we know that branding and life are one, ill run you through some life lessons and how you can relate them to branding:
Stay You!
We are tempted at times to be a lot to people or be entirely expressive about several areas of our lives all at the same time and most times we fail to stay real and true to ourselves. One strength of a brand is staying true to yourself and being you every time you are engaged. Find your unique identity and stay true to that personality.
Be consistent!
Consistency is the secret sauce that winning in life has in common. Consistency isn’t only about showing up every day which is something I will treat later. Showing up is good right but just showing up isn’t so what exactly am I saying, what I am saying, in essence, be known for something, stand for something. And what you stand for should be obvious because it should be seen everywhere every time even if in different forms. For an actual brand, It’s about unifying the brand look and messaging.
Networking or Break the Shell
A lot of people will say connection, well yes no matter how good and focused you are you need that network of people and connect, no man is an island.
It’s hard to master branding yourself if you never put yourself out there. Start that project, show up at that Meetup event, connect with people at conferences, go on official business dates with that stranger, show up on social media every day. You will notice that the more you interact with people, the larger your network becomes. While you may be tempted to stick to a niche-focused network, the smartest thing to do is to expand into other categories. You never know when you’ll meet someone who offers a different perspective or whose expertise is in an area that you’ll need to know more about down the road.
Hey!!!! Hope I haven’t lost you?
You should be getting a hang of things soon enough, don’t worry we have two more to go, so stay with me……….
Be Original
I know I know, this sounds like stay you but it not,
I’ll explain shortly,
A lot of people live fake lives to impress and to intimidate others they copy and makeup things that are not real, well this is sick and could backfire, so here is a tip stay true and real, create the life you want to live and be proud of it, don’t conform to the blend and pressures that come with life. Authenticity creates traction never forget that.
Be Dynamic
So Earlier on, I told you about being authentic.
Being dynamic can be expressed as being spontaneous or Amplifying yourself. In a crowded world, it can be hard to stand out because you have a lot of loud people who, yes started small and focused but are now loud and dynamic, you are permitted to start small but remaining at a stereotype level and small is a sin.
Amplifying yourself is where you take the essence of who you are and run wild with it.
Well, these are not all of them, but these are sure a good number to get you started and moving successfully, and there is one I didn’t add to the list but I will now so you take it as a closing gift,
Life is a process and so is branding, you never get a hang of it but always leave room for improvement, and don’t forget to enjoy and document the process.
Stay tuned and see you next time.!
